If you want to improve your dispensary’s digital marketing strategy, you’ve come to the right place. In this blog post, we’ll share 47 expert tips that will help you reach more customers and grow your business. Keep reading to learn more!
How do you define a digital strategy?
It is a plan that typically outlines an organization’s approach to using digital technologies to help achieve its business objectives. The strategy should focus on how digital advertising tools can be employed to reach the target audience and win customer loyalty, as well as increase engagement, loyalty, and brand awareness.
How can a digital strategy help dispensaries?
Digital marketing should help dispensaries understand customer preferences, gain valuable market insights, and better predict consumer behavior in order to refine overall marketing strategies and create a content strategy that is more likely to resonate with customers. Overall, a successful strategy helps businesses effectively interact with customers and generate leads while utilizing new channels such as social media, video campaigns, and email newsletters to drive sales.
Why do you need a digital strategy for your dispensary?
With the number of people using technology growing every day, having an online presence is no longer an option–it’s essential. If you want to stay competitive and stay top-of-mind for customers, you need digital marketing strategies.
Crafting a great strategy gives you the tools to actively engage with customers in real-time, personalize their digital experiences, and quickly adapt to changes within the market. With these strategies tailored to your unique business goals, you’ll be sure to get the most out of your digital interactions.
How can you improve your dispensary’s digital marketing strategy?
Achieving an online presence requires the right methods. You could go the traditional route and spend tons of time researching all kinds of tools, but why do that when we have collected only the best options? You can use the content of this post to stand out from the crowd. With these powerful tips and proper implementation, your dispensary can build an amazing customer experience with a larger reach.
1. Use social media platforms
If you’re running a dispensary, chances are you already know how competitive the market can be. With so many dispensaries vying for attention, it can be tough to get your business noticed by new customers.
Fortunately, social media platforms offer an excellent opportunity to promote your products and services. Dispensary-specific Instagram accounts can help you engage customers with pictures of your shop and products, as well as details of promotions and events.
Twitter is a great way to reach out to new followers, while YouTube allows you to provide customers with tutorials and product demonstrations.
2. Create a blog and post regular content
Starting a blog can be an incredibly rewarding way to gain exposure and audience engagement in the cannabis industry. Crafting thoughtful posts on topics such as current trends, breaking news, and impactful research can foster discussion, create connections, and provide valuable information for readers.
By creating regular content that is consistent in quality and tone of voice, people can grow to trust your insights and recommend your content to their peers. When writing blog posts related to the cannabis industry, it’s important to keep them up-to-date with the most recent facts available while putting your unique spin on how you define success in this ever-evolving field.
Additionally, injecting personal experience into posts can give readers an intimate look at unique perspectives which they may not have heard before. Whether you’re a seasoned veteran or just starting out on your journey with cannabis, taking control of your blog offers unlimited potential for growth both personally and within the industry.
3. Consider search engine optimization your new best friend
If you own a website, you know how essential it is to be visible online so that new customers can find you. One of the best ways to do this is by optimizing your website for search engine rankings. This involves following established SEO (Search Engine Optimization) practices such as including keywords in titles and headings, writing well-structured content and including external links to other relevant web pages.
Additionally, keeping track of your website rankings is just as important as optimizing them in the first place. That way you know where your business stands among other competitors vying for the same audience. Ultimately, optimizing your website for search engines can help you earn greater visibility with customers who might otherwise not even know about your product or service.
3. Use online directories to list your dispensary
By creating an entry for yourself on trusted sites like Yelp, Weedmaps, and Google My Business, you can raise awareness about your business and give customers an easy way to find you. Not only does this ensure that future customers don’t miss out on what you have to offer, but it also improves your visibility in search engine results – meaning that even more people can discover what makes your dispensary special.
The process is simple: just create an account with each site and follow the instructions for listing your store. In no time at all, customers will be able to easily find their way to you! So go ahead and take advantage of online directories today – they offer a great opportunity for dispensary owners looking to grow their customer base.
4. Run targeted ads on Google and other search engines
For cannabis businesses looking for new customers, there’s no better way to reach potential clients than through targeted ads on search engines like Google. With the ability to narrow your focus by region and other criteria, you can make sure your message gets to the people who matter. Not only will future customers know that you exist, but they’ll also be able to check out your website and learn more about what you have to offer.
Utilizing a targeted ad campaign is an effective way to draw in this tech-savvy customer base and keep them returning. As such, it’s definitely worth setting up a presence on these search engine sites in order to maximize business growth. After all, informed customers mean good business!
5. Collect customer reviews and testimonials on popular review websites
If you own a business, one of the best ways to build trust with customers is through customer reviews and testimonials. But, reaching out to customers for reviews is often time intensive and puts extra strain on your resources.
Thankfully, there are popular review websites, like Yelp and Google Maps, that can help to streamline this process.
As a business owner, you should take advantage of these websites by having a presence on them so that customers can quickly leave their feedback. This will not only give your company more visibility, but it can also help build confidence in new customers when they are researching companies online.
Moreover, being active on review websites will also give your business an edge over competitors who don’t use them regularly or don’t have as many customer reviews.
So overall, it’s important to make sure you remember to collect customer reviews and testimonials on popular review websites! It might just be the difference between success and failure for your business.
6. Write great product descriptions
In the cannabis industry, product descriptions need to be on point in order for customers to effectively differentiate cannabis products and inform their purchasing decision. It’s essential that e-commerce sites present accurate representations of the brand and its range of products, as customers may only read this information before making their selection.
This could make it or break it for your business, so take the time to ensure that you’re presenting your products in their best light online. With the right product descriptions, you can help customers choose your brand with confidence!
7. Make sure your site follows your dispensary’s branding
It’s all about gaining your customer’s trust and making sure they recognize you as a cannabis business they can rely on when it comes to shopping online or in-store.
A great way to solidify your presence is through a well-planned branding strategy: make sure every aspect of your business, from the website to the logo, follows the same style and color palette to give customers that secure feeling while they shop with you.
This trustworthiness will go a long way in positioning you as a trustworthy brand that stands out from the online crowd.
8. Run influencer marketing campaigns
Using influencers is an awesome way to further your business’ reach and increase your online presence. It’s a smart move that lets you make the most out of people with whom others already have a relationship.
Yet, how successful it’ll be depending on legal limitations in your country or state – so it pays to do research before launching one of these campaigns!
Plus, as they’re real people with their own values, it’s important to make sure you select the right fit for what you offer. All in all, using influencers presents incredible opportunities, but caution will serve you well!
9. Send weekly newsletters and create an email marketing strategy
Sending weekly emails to your customers can be an amazing way to keep them engaged and interested in your cannabis business! Not only do they get to be the very first ones to find out about your promotions, but they also look forward to each newsletter being in their inbox.
There’s so much you can convey through your emails – new products available, important news that you want to share with them, best deals of the week – the list goes on! It’s a great opportunity to connect with your customers and make sure that they come back every time.
10. Create guides and resources
If you are a dispensary owner looking to increase your customer base in the cannabis industry, then offering free ebooks and instructional guides about cannabis may be just the right move for you. Not only will it draw in the seasoned cannabis consumer, but these materials offer an informative way to introduce newcomers to the world of cannabis in a trustworthy, reliable setting.
Think of it as an investment in your future!
Offer these resources up either by email exchange or by placing them directly in your store for customers to take away with them when they shop. Who knows – one PDF could lead many satisfied customers back through your doors!
11. Create relevant content
It goes without saying that having a presence on social media is essential in today’s digital world. Yet, it is the content that you put out there that will make your accounts stand out from the competition. So make sure that you are sharing helpful, valuable information with your audiences – things they actually need to know about you and your products.
12. Use guest posting to reach potential customers
Guest posting is a great way to expand your reach! See if there are any complimentary businesses or local media outlets out there with an online presence. It can be a win-win – you can get your business in front of their audience and a link back to your own site will improve your SEO (search engine optimization).
You could also match this by accepting posts from writers for your own blog – they’ll love having another outlet for their work.
13. Leverage your reach by sharing content in video format
Videos have become more and more essential for any business trying to increase its online presence. Not only do video clips create a sense of memorability that text and images simply cannot, but they can also help you up the engagement factor—and make sure your content is getting seen by more people. Viewers are likely to share a well-done video, as it may contain information that’s easier to digest than long blocks of text or pictures.
With videos, you can grab attention quickly and in an entertaining way; plus, with the right editing techniques and graphics, you get to express personality through the visuals themselves. Take advantage of this powerful tool – the benefits far outweigh the effort you need to put into creating a well-crafted video clip!
14. Join social media trends
With the internet always changing and growing, it can be hard to keep up. However, don’t miss out on riding the wave of success! Every day brings new memes and trends that can put your business in the spotlight.
Plus, when you’re a part of what’s trending, you create an important relationship with your customers. By sharing the same interests and having fun together, this connection can bring loyalty to your brand.
15. Use mobile marketing strategies
Mobile-first indexing is here and with it comes the need to prioritize your mobile online presence. With more than half of internet searches performed from mobile devices, having a responsive site is crucial.
Making these adjustments now will ensure your website keeps up with Google’s new ranking algorithm and keeps up with consumer demands. Don’t let yourself fall behind by not adapting to the latest indexed format – get on board today!
16. Participate in local radio stations, podcasts, and news
When you are looking for ways to spread awareness of your business and get the word out there, think local! Whether it is through a radio network, news station, or podcast, local broadcasts provide great opportunities to reach people around you.
Connecting with these mediums and creating relationships within them will give you the best chance at getting regular invites as a host or guest onto their show. With regular appearances, your name (and your business) will become more recognizable to your local community and create a sense of familiarity with possible customers!
17. Research competitors in the cannabis business and check out their strategies
When trying to improve your online presence in the cannabis industry, there’s no need to reinvent the wheel. Taking a look at what your competitors and other successful companies in other industries are doing can often provide you with great ideas for how to be more successful. At the same time, it can give you insight into strategies that you might want to avoid. Don’t underestimate the power of friendly competition!
18. Engage with your audience
Improving your web presence means more than just posting content online. It’s equally important to have an active hand in the conversation and interact with your community.
Engaging with your readers helps build relationships, foster trust, and show them that you value their opinion.
Try sending out polls and surveys, asking questions in captions, or responding quickly to comments – no matter how small the interaction may seem it can contribute greatly to building a supportive and strong following. Let’s make sure we’re not only creating content but actively engaging with the amazing people who follow us too!
19. Constantly analyze your digital marketing plan
Growing strategically requires a deep analysis of what’s currently working and what maybe isn’t quite hitting the mark. With reliable data insights, you can make confident, informed decisions that set your website up to maximize success.
When it comes to obtaining valuable information, tools like Google Analytics and Google Search Console provide invaluable access to track performance, allowing you to determine where your resources should be allocated for the highest yield. Understand your current situation by utilizing these analytic tools, so you can make sure any actions you take have an impactful point of return.
20. Create merchandise and share it with customers
Gifting merchandise to your existing customers might seem like an odd approach, but it can be surprisingly powerful! Promotional items, like t-shirts, hats, pens, and lighters, create a physical connection between you and your customer. They serve as bundles of goodwill that make the customer feel appreciated; thus making them more likely to return in the future. So don’t underestimate the personalized touch of giving a little something extra – it can create emotional resonance and give your business that extra edge.
21. Engage in local events
Participating in local events is a great way to get your name out there. Whether you’re letting people know about your products, services, or yourself – it’s a great way for others to remember your name. Setting up a booth, speaking at an event, or helping out with charity efforts all let people actually connect with you and understand what you are all about. So don’t be shy – if you have the opportunity to become involved in something local, take it! You’ll never know what kind of boost it may give to your reputation and brand image.
22. Use SMS tools to talk to your customers
Sending SMS messages to your customers is a great way to make sure they don’t miss any exciting offers or events you have going on. With these tools, you can quickly grab their attention and keep them in the loop- making it easier for them to stay connected with all that you have to offer. It’s an easy, friendly way of letting them know what’s happening and pointing them in the right direction!
23. Ask for help when you need to
As a business owner, it’s hard to be an expert in every area of online marketing – you don’t have the time or energy to become a master of social media, SEO, email marketing, and design all in one go! That’s why it can be hugely beneficial to call on experienced professionals who understand these terms and techniques. Finding people or agencies with the relevant skill set to support you will reduce stress in your day-to-day and allow you to focus on what really matters – running your business.
Don’t get overwhelmed trying to do everything yourself! Let the experts take care of the technical stuff so you can keep your feet on the ground and achieve amazing outcomes.
We are here to help you grow in the cannabis industry!
By following the tips in this blog post, you can improve or create a successful dispensary digital marketing strategy and reach more customers in the cannabis industry. If you want help creating this customized digital marketing plan for your business, then schedule a call with us.
Our team of experts in the digital advertising area of the cannabis business can help you create content, optimize your website and funnels, and run targeted ads that will reach people who are looking for cannabis businesses or dispensaries in their area. Thanks for reading!
